Godrej Appliances Improves Consumer Food Safety With Advanced Nanodisinfection Technology In Its Frost-Free Refrigerators | AFN News
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Godrej Appliances Improves Consumer Food Safety With Advanced Nanodisinfection Technology In Its Frost-Free Refrigerators
Posted on December 21, 2021
Target to expand its health and hygiene-focused household appliance offerings to 30% of its portfolio
- 100% surface sterilization inside the air circulation duct and germ control over 95% of food surfaces
- Reiterates its commitment to the health of consumers by extending disinfection technologies to surface disinfection, room air conditioning, laundry, dishes to refrigeration
New Delhi: Godrej Appliances, part of Godrej & Boyce, the flagship company of the Godrej Group, has strengthened its product offering in line with consumers’ shift towards greater health and hygiene awareness. To meet this growing demand, the brand has introduced advanced “nano-disinfection technology” into its range of frost-free refrigerators, for which the company has also filed a patent.
The environment we live in today is prone to germs and consumers are increasingly concerned about it. Godrej Appliances wants to make sure that the food people eat is as healthy as possible, especially in the current scenario where our food changes hands before it reaches us and even the air around is prone to germs. The nano disinfection technology uses a special anti-germ nano coating in the air circulation duct of the refrigerator. The air passing through this duct is disinfected and as it circulates it controls microbial activity in the closed refrigerator compartment, further disinfecting food surfaces in the refrigerator. This technology has been tested to provide 100% surface sterilization at the duct level and an average of over 95% surface disinfection of food against germs. The marked reduction in microbial activity helps ensure better preservation of food, keeping it fresher and healthier for longer. Unlike regular refrigerators which reduce microbial growth through cooling, disinfection technology goes one step further by sanitizing the air in the refrigerator and therefore the exposed food surfaces from any germs that might be there.
The technology has been tested in a NABL accredited laboratory. 24-hour food surface disinfection laboratory tests were conducted against a selected set of commonly found germs like eColi, Salmonella, etc. This advanced technology is the property of Godrej Appliances.
Earlier this year, Godrej Appliances introduced the T-Series air conditioners with special nanoscale coated antiviral filtration technology that disinfects 99.9% * of viral and bacterial particles that come in contact with the surface of the nanocoated filter. ; Godrej Eon dishwashers with technologies such as UV-Ion anti-germ technology, steam washing and antibacterial filters to eliminate bacteria and disinfect dishes; and BEE-rated 5-star Godrej Eon Magnus washing machines with GermShield technology that disinfects over 99.99% of germs * and covid virus *. Godrej also offers advanced medical refrigerators for vaccine storage and advanced freezers for medical cold chain and was part of the covid vaccination campaign in India. Last year, the company also launched Godrej ViroShield, a UVC-based disinfection device to remove virus and covid germs from the surfaces of almost all items in daily use. (* Conditions apply. Learn more about the test at godrej.com/Godrej-appliances).
Commenting on the new launch, Kamal Nandi, Commercial Director and Executive Vice President of Godrej Appliances, said, “We are committed to providing our consumers with better health and hygiene solutions across our portfolio of home appliances and have explored the technologies. Since last year, we have introduced several products with advanced technologies for protection against germs. Encouraged by the response to these offers and our continued interactions with consumers which reveal a clear need for disinfection of food inside refrigerators, we have launched Nano Disinfection technology in our refrigerators. With this technology, we aim to strengthen our market position and grow our healthcare-focused solutions to 30% of our overall portfolio by next year.
Additionally, Anup Bhargava, Product Group Leader – Refrigerators, Godrej Appliances, added: “The introduction of nanodesinfection technology is an important benchmark in the Indian refrigerator industry. Nano disinfection technology is available in the new recent introduction of Godrej Eon Valor convertible refrigerator, which also comes with 4 in 1 convertible fridge-freezer technology and Cool Balance technology with advanced airflow design that maintains your fresh food farm for up to 30 days. . Disinfection technology will soon be available throughout the Frost Free range.